Highlights Was launched in 1992 and is classified as an oriental fragrance Overview Jovan Musk is a line of cologne for men and women. Jovan, Inc. introduced the fragrance in 1972. There are also Jovan Musk varieties of aftershave and deodorant. The cologne offered are a blend of exotic spices and woods meets with the power of musk. The fragrance is commonly sold at drug store and superstore chains. When Mr. Meyer arrived, Jovan was just a two‐man company with a one‐line product. Bernard Mitchell had started it with little more than an intention to break into the fragrance business. In 1968, he had sold his interest in Fulton industries, Inc., an Atlanta‐based conglomerate he and two associates had built up from a cotton company acquired in the nineteen‐fifties. That was after he sold his Mitchell manufacturing company, an air conditioning concern he started practically from scratch in the late 1930's. / Spray the perfume on pulse points. / Alcohol Denat., Water (Aqua), Fragrance (Parfum), Ethyhexyl Methoxycinnamate, Benzyl Benzoate, Benzophenone-3, Ethylhexyl Salicylate, Amyl Cinnamal, Butyl Methoxdibenzoymethane, Alpha-Isomethyl Ionone, Coumarin, Hydroxy-Citronellal, Linalool, Hexylcinnamal, Isoeugenol, Geraniol, Evernia Prunastri, Acrylates/Octylacylamide Copolymer, Bht, Hydrolyzed Jojoba Esters, Fd&C Yellow No. 5 (Ci 19140), Fd&C Red No. 4 (Ci 14700).