Overview Jovan is a brand with a longstanding history. Since 1972, Jōvan has been a fragrance leader. Its Musk fragrance continues to be a best-selling Musk brand in broad distribution. Jovan's early marketing campaigns became industry benchmarks and, during the Rolling Stones 1981 tattoo you Tour, it was the first-ever fragrance to sponsor a rock band. Today, Jovan's appeal can be attributed to its abiding sensuality and down-to-earth values. Designer Jovan has 46 perfumes in our fragrance base. The earliest edition was created in 1968 and the newest is from 2017. Jovan fragrances were made in collaboration with perfumers Murray Moscona, Domitille Michalon Bertier and Nadege Le Garlantezec. Jovan Musk is a line of cologne for men and women. There are also Jovan Musk varieties of aftershave and deodorant. How to use suggest spritz onto pulse points.